The Public Diplomacy & Culture Exchange Center ( Public Diplomacy Center, P.D.C.) , which initiated its public diplomacy practice on April 30th, 2007 at No.78 Jianguo Road of Beijing and launched its official name on October 16th, 2009, is one of the earliest and biggest non-governmental diplomacy organization in China. As the pioneer, promoter and practitioner of the China's public diplomacy, P.D.C. is aimed at let China integrate into the world and let the world know China, and held the idea of Respect, Understanding and Harmony. Through culture and art exchanging, charity activities, people-to-people dialogue and many other public diplomatic ways, P.D.C. deepens the understanding and interactive communion between Chinese people and people all over the world, as well as strives to promote the development of the friendly relationship between China and other countries.
Since its establishment, P.D.C. has received visits from hundreds of Chinese and foreign dignitaries and celebrities, including the visit of H. E. Mr. Ollanta Humala Tasso, President of Peru and visit of H. E. Mr. Rafael Correa Delgado, President of Ecuador. P.D.C. has successfully planned and organized hundreds of public diplomacy activities with considerable international influence and humanistic color, such as the Celebration of Africa Day, the Celebration of the Day of Arab League. The platform of public diplomacy media has been integrated and established by P.D.C.. P.D.C. has established friendly and close contacts with ambassadors to China and embassies of various countries in China, won the honor of forever "Africa Home" awarded by the African Diplomatic Corps, won the honor of forever "Arab Home" awarded jointly by the League of Arab States Beijing Mission and the Council of Arab Ambassadors, and was honored as "Latin American and Caribbean Home" by Latin American and Caribbean mission in China. Dozens of diplomatic envoys (representatives) in China had been entrusted as the Honorary President for Life of P.D.C.. P.D.C. actively carried out "going out" public diplomacy activities, and organized "Silk Road Concert" in cooperation with other international organization in Geneva of Switzerland, Luxor of Egypt, Carthage of Tunisia, Madrid of Spain, which won wide attention and praise in the field of international public diplomacy. P.D.C. has also reached strategic cooperation with the France-China Association, the Ireland-China Business Association, the Korean Women Entrepreneurs Association ( Geunuhoe of R.O.K.), the Angola-China Chamber of Commerce, the D.P.R.K. Foreign Cultural Liaison Committee, the Jindallae Children's Fund and the Diplomatic Academy of the Kingdom of Spain.
Public Diplomacy & Culture Exchange Center, with its focus on the development of youngsters and children, has successively held cultural and artistic exchange activities aimed at enhancing their international identity and understanding, such as "Asian Children's Art Exhibition", "World Youth Friendship", "African Ancient Civilization Exhibition", "Jazz Night", "International SALSA Art Festival", "Diplomats Looking at China", and "Chinese Diplomats Looking at the World". In 2022, the Center launched a series of activities called "Small Citizens Promote Big Diplomacy", which aims to cultivate small citizens of the Earth with a global perspective and inject new forces into public diplomacy and international cultural exchanges.